Walmart Creative Studio
ORGANIC SOCIAL
As Senior Manager and Art Director for Social Campaigns at Walmart, I directed creative for organic campaigns across Instagram, TikTok, and Facebook.
Highlights include launching Walmart’s fresh & frozen subscription with a creator-first visual trend, developing social-first back-to-school campaigns that resonated with young moms navigating seasonal chaos, and kicking off the Walmart+ Burger King partnership in a snackable way.
Every post was designed to be thumb-stopping, on-brand, and performance-driven.
• Social-first storytelling featuring top-performing posts across Walmart social (97% of weekly interactions).
• First brand to tap a creator-driven trend to launch fresh & frozen subscription.
Agency: Walmart Creative Studio
Role: Sr. Art Director
As Senior Manager and Art Director for Social Campaigns at Walmart, I directed creative for organic campaigns across Instagram, TikTok, and Facebook.
Highlights include launching Walmart’s fresh & frozen subscription with a creator-first visual trend, developing social-first back-to-school campaigns that resonated with young moms navigating seasonal chaos, and kicking off the Walmart+ Burger King partnership in a snackable way.
Every post was designed to be thumb-stopping, on-brand, and performance-driven.
• Social-first storytelling featuring top-performing posts across Walmart social (97% of weekly interactions).
• First brand to tap a creator-driven trend to launch fresh & frozen subscription.
Agency: Walmart Creative Studio
Role: Sr. Art Director
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