Sparky Ai Shopping Assistant Launch
BRAND CAMPAIGNS & ORGANIC SOCIAL
We launched Sparky, Walmart’s AI shopping assistant, with a social-first seasonal rollout - from Halloween costumes to holiday gifts. Driving above-benchmark engagement and proving AI can feel genuinely human (the rotisserie chicken costume didn’t hurt).
Agency: Walmart Creative Studio
Role: Sr. Manager, Art Director
We launched Sparky, Walmart’s AI shopping assistant, with a social-first seasonal rollout - from Halloween costumes to holiday gifts. Driving above-benchmark engagement and proving AI can feel genuinely human (the rotisserie chicken costume didn’t hurt).
Agency: Walmart Creative Studio
Role: Sr. Manager, Art Director