We launched Alwayz, Walmart’s first boyband and biggest in-house 360 campaign ever. Their debut single, “Catchin’ Feels,” got America falling for the deals across TV, social, livestream, and more. The summer campaign was such a hit, we brought the band back for a fall encore.
+27% Affiliate traffic
+20% Paid traffic
+5% Event traffic
Walmart Creative Studio (In-House)
ROLESr. Manager, Art Director
SCOPE360° Campaign – TV · Social + More
“The most extra thing Walmart has ever done.”
—Fabulessly Frugal
—Fabulessly Frugal