With Sparky’s Got It, we showed how Walmart’s AI shopping assistant makes everyday life easier. From meal planning and parenting to self-care and pet essentials. Turning real-life shopping needs into relatable, social-first stories that drove engagement well above benchmarks.
2.5× TikTok CTR
4.1× Search CTR
Walmart Creative Studio (In-House)
ROLESr. Manager, Art Director
SCOPEPaid Social